Kristin Gray

Director of Product Design The Knot Worldwide

Scaling high-craft design systems, team operations, and top-line revenue engines across B2B and consumer platforms.

Director of Product Design leading UX, strategy, and monetization surfaces for WeddingPro, The Knot Worldwide's primary revenue driver, while previously architecting consumer registry systems and AI design ops for The Bump.

01 WeddingPro — B2B Enterprise

WeddingPro: B2B Enterprise Monetization & Merchant Tools

Designing the Core Revenue Engine & SaaS Platform for The Knot Worldwide

Role
Director of Product Design
Scope

B2B Product Strategy, Marketplace Monetization, Enterprise Workflows, Design System Tokens

Leading the product design vision for the enterprise engine powering hundreds of thousands of local wedding vendors. Architected high-efficiency merchant dashboards, lead-management pipelines, storefront listing tiers, and monetization surfaces, transforming passive directory listings into an active, high-converting SaaS growth platform.

Architected scalable component systems and monetization flows that maximized merchant lifetime value (LTV), slashed vendor churn, and established WeddingPro as the enterprise growth engine for TKWW.

#1 TOP-LINE ENTERPRISE REVENUE GENERATOR
+18% NET MERCHANT RETAIN & RENEWAL RATE
2.4h AVG. MERCHANT RESPONSE TIME (DOWN FROM 12H)
3.1x INCREASED HIGH-INTENT LEAD REACH
Pro Playbook dashboard
02 B2C E-Commerce & Guided Discovery

The Universal Baby Shop & Registry

Multi-Store Ingestion & Guided Discovery System

Role
Director of Product Design
Scope
B2C/B2B Hybrid Strategy, Universal System Architecture, UGC & Social Proof, Enterprise Monetization

Architected a unified registry ecosystem that transforms first-time parent choice paralysis into purchasing confidence. By engineering an app-native Universal Save tool and a multi-store ingestion engine, we enabled parents to aggregate products from any web retailer into a single master registry, seamlessly pairing cross-domain utility with community-backed social proof and contextual parent recommendations.

+32% Registry creation rate
3.4x AVG. RETAILERS AGGREGATED PER LIST
4.9/5 USER TRUST & CONFIDENCE SCORE
+28% HIGH-LTV AFFILIATE REVENUE GROWTH

Accelerated cross-platform ecosystem adoption through frictionless app-native item capture, significantly increasing multi-retailer aggregation rates and driving high-margin affiliate conversion.

Universal registry save flow {{ cardMedia }}
03 Design Operations — Enterprise

Enterprise AI Operations & Governance System

Mitigating Organizational Risk While Accelerating Design Team Velocity.

Role
Director of Product Design
Scope
Design Operations, AI Systems Architecture, Organizational Governance & Risk Mitigation

Architected an enterprise-wide AI operating model establishing strict governance guardrails, version-controlled prompt libraries, and tool-agnostic design workflows. Designed high-craft operational frameworks that eliminated access barriers by leveraging best-in-class generative tools (Claude, ChatGPT Vision, Gemini, and Figma), establishing strict zero-PII submission protocols, and accelerating cross-functional spec handoffs.

Zero PII / user data submissions post-launch
<20 min Confluence spec drafts (down from 4 hours)
<1 hr Synthetic persona generation (down from 4+ hours)
100% Tool-agnostic workflow adoption across teams

Zero PII or external user data submissions since launch. Confluence spec drafting down from a full afternoon; persona generation down from a half-day research task.

SYSTEM_ARCHITECTURE // AI_GOVERNANCE_GATEWAY
01 / INPUT SANITIZATION


 Regex & LLM Mask Filter Real-time regex & LLM mask filtering stripping user identifiers.



 [PII: CLEARED]
02 / ENTERPRISE GATEWAY
Claude 3.5 SonnetGemini 1.5 ProChatGPT VisionFigma MCP
03 / SPEC PIPELINE


 Automated PRD & Specs Automated Confluence PRD generation & tokenized Figma handoffs.


 [CONFLUENCE SYNC]
01 Guardrails Zero-PII rules & human verification loop.
02 Prompt Library Versioned templates & tool-agnostic phrasing.
03 Workflows Multi-model routing & automated spec pipeline.
CLICK TO EXPAND ARCHITECTURE
04 The Bump — Design Infrastructure

The Bump's First Multi-Platform Design System

Unified Token Architecture & Design System Infrastructure

Role
Director of Product Design
Scope
Systems Architecture | Token-First Infrastructure | Multi-Platform Governance | Design Operations

Architected and deployed The Bump's first unified design system, eliminating years of accumulated UI debt and platform fragmentation. Designed a scalable 5-layer visual architecture, from primitives and semantic tokens to AI-ready component schemas, enabling a single source of truth across Web, iOS, and Android while accelerating cross-functional engineering handoffs.

100% Multi-platform token parity (Web, iOS, Android)
−50% Handoff return tickets & QA revision cycles
3.5× Feature component deployment velocity
Fastest Registry refresh completion in brand history

Established a tokenized multi-platform design infrastructure that unified brand aesthetics across three native platforms, drastically reducing design debt and engineering handoff friction.

System Specimen 04 // 03.web-theBump Live Token Architecture
Color matrix
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Type scale — Mulish
{{ t.token }} · {{ t.spec }} {{ t.sample }}
Elevation
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CLICK TO EXPAND SPECIMEN

Executive Craft & Leadership Philosophy

I

Design Craft & Systemic Detail

I hold systems to the highest visual and architectural standards, ensuring micro-interactions and typographic precision are validated in code, not just in static mocks.

  • Multi-Platform Token Architecture: Scale-ready L1–L5 systems bridging Web, iOS, and Android
  • Motion, State & Polish: High-fidelity micro-interactions and Liquid Glass motion physics
  • Craft Review Rituals: Structured design-to-engineering critiques that elevate team execution
II

Product & Commercial Strategy

Design decisions carry a number. I frame every architectural and surface-level initiative against the business metrics it accelerates, from 0-to-1 bets to compounding platform optimization.

  • 0-to-1 Expansion & Bets: Translating ambiguous market gaps into validated, high-impact products
  • Metric Trees & Performance: Mapping UI changes directly to conversion, retention, and velocity targets
  • B2B & B2C Monetization: Aligning experience strategy with enterprise pricing and packaging models
III

Team Leadership & Operating Culture

Hire for range, set an uncompromising bar, and build the strategic cover the team needs to meet it. Cross-functional alignment is a core design deliverable.

  • Organizational Scaling: Building and mentoring resilient, cross-disciplinary design orgs
  • Levelling & Career Growth: Transparent competency frameworks, coaching, and actionable feedback
  • Partner Operating Models: Seamless design-to-engineering integration that eliminates handoff friction

Open to conversations about design leadership.

{{ clock }} · local ON THE SEACOAST 🌊 RYE, NEW HAMPSHIRE
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